swifties

Taylor Swift’s Eras Tour Is a Reminder That the Internet Is Not Real Life

Aarushi Bhandari

In the weeks when Swift was dating Healy, a vocal minority of Swifties came head-to-head with a vocal minority of Healy’s defenders. Then the celebrity pair ended their relationship, and collective attention moved on from that topic almost immediately. Several weeks of nonstop debate, attacks, and hand-wringing ended up being utterly meaningless – except to social media companies that converted this brief obsession into clicks, engagement, and ad revenue.

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