smoking

According to the World Health Organization (WHO), more than one in four lights up regularly in Vietnam. Vietnam's Health Education and Communication Center estimated that smoking kills 40,000 people each year and if no measure is taken, nearly 10 percent of the Vietnamese population will have died from smoking-related diseases by 2030. So forget bird flu, smoking is a bona fide epidemic.

"This is the most important health issue of our time," Carol McGruder, co-chair of the council, said during a news conference on Thursday. "Menthol covers up the harsh taste of tobacco, giving the cigarette a pleasant taste." Because of its taste, menthol is known as a starter ingredient that enhances the popularity of cigarettes, especially among young and beginner smokers. The Centers for Disease Control and Prevention reported that 19.4 percent of the black population smoke, and 82.6 percent of them smoke menthol cigarettes.

One of the most disturbing trends in American public health is that women's life expectancy is shrinking in many parts of the U.S. Women's longevity took an unprecedented nosedive during the past decade, researchers recently discovered, with their life expectancy tumbling or stagnating in one of every five counties in the country. The last time life expectancy fell for a large number of American women was 1918, due to Spanish influenza.

The same essential arguments made against smoking in movies can be made against almost any kind of activity that can be depicted in a film. Alcohol is highly addictive, poses public health risks, and intrigues teenagers. Are all activities capable of causing harm therefore unsuitable subject matter for movies? Of course not, because if this were policy, no one would watch movies, which is the last thing the MPAA wants.