The FBI and police groups have followed this tact. The no name campaign is horrific recognition of what studies show and that’s that mass killers know exactly what they’re doing, and bank heavily on turning their killing spree into warped and perverse mass theater and spectacle. They know this is the kind of gory sensationalism that much of the media feeds on, and they’ll get the sick and sordid attention they crave. In less than a week after the Oregon college mass killing, there were shootings at Northern Arizona University, and Texas Southern University.