What Is the Purpose of One for One Companies (Other Than to Make You Feel Good)?

Annie Castellani

Since TOMS launched in 2006, “buy one, give one” or “one for one” companies have become a major trend in the corporate social responsibility movement. Countless companies now subscribe to the belief that by donating one product for each product sold, business can be both profitable and beneficial to those in need. Such businesses manufacture and distribute anything from boots, blankets, backpacks and flashlights to food bars, soap, soccer balls and toothbrushes. 

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