Despite the sizable content budgets of streaming video on demand (SVOD) services, consumers are growing more frustrated with SVOD content discovery and subscription fees. SVOD services often require consumers to juggle multiple subscriptions at increasing costs. But on social media platforms, content discovers the user, offering free passive and interactive experiences with near-infinite streams of personalized content that are continuously refined.

One of the possibilities that await Instagram users who are driven either by curiosity or boredom with their current feed is to take a chance on the “explore” feature.  Within seconds, a user who observed a fellow foodie’s dinner in Los Angeles can now be transported to such far-flung locales as Malaysia or Sao Paolo.  Spain-based artists Jorge Martinez Phil Gonzalez have now taken that feature one step further with the creation of the world’s first Instagram Gallery in Miami.