designers

Rihanna and LVMH Introduce Fashion Brand in Paris

Pascale Denis

Barbadian singer Rihanna has unveiled her new fashion brand with Louis Vuitton owner LVMH, a rare move by the French group to set up a label from scratch as it taps into soaring demand for celebrity collaborations in the luxury world. Fenty - after the “Umbrella” hitmaker’s full name, Robyn Rihanna Fenty - will build on the singer’s existing joint venture in cosmetics with LVMH, with a full range of clothing, shoes and accessories.

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