Armie Hammer

The Good, Bad, and Ugly Marketing of ‘The Lone Ranger’

Aura Bogado

“The Lone Ranger” debuted in theaters in time for the July 4 holiday, and while Johnny Depp’s decision to play Tonto—a fictional Native sidekick to the white cowboy—has drawn attention and criticism, the film’s release means that all things Native are unusually relevant—and marketable. And that can be a good, bad, and very ugly thing, all at once. Tonto action figures are already being sold as “Native American warrior spirit” caricatures. The Lego Corporation is pushing its “Comanche Camp” toys. And Subway is hawking plastic soft drink containers with Tonto snapshots.

“J. Edgar,” “Tower Heist” Arrive on DVD, Blu-ray

Forrest Hartman

Much of director Clint Eastwood’s J. Edgar Hoover biopic is speculative and thus runs the risk of coming under attack from historical purists. But for those willing to view it for what it is – a movie – there is much to enjoy. Clearly, Eastwood has taken liberties in his storytelling, but that’s not a bad thing. In so doing, he has crafted a fascinating vision of a well-known personality. 

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