For approximately four years now, big food brands have enjoyed an almost ubiquitous presence on social media. This is not the run-of-the-mill postings of seasonal promotions and retweets of pictures of syrupy pancakes; rather, food and food chain brands have begun to base their online presence on relatable content and pop culture riffs, using direct interaction with social media users to spread dank memes and savage clapbacks. 

Discussions on the link between social media use and mental health are nothing new, but researchers at the University of Pennsylvania for the first time conducted a study based on experimental data that connects the causal relationship between social media use and mental well-being. What they found was that simply limiting social media use could be beneficial when it comes to better mental health, specifically when it comes to depression and loneliness. 

But in some respects, this may be among the least of the political impacts of social media. Above and beyond Trump’s tweets and his circumvention of traditional media, there is a much more profound but much subtler effect that plays upon certain psychological and social proclivities in America today and that is changing politics generally and has already changed our political leadership. And while this is by no means Trump-specific, it has a very strong affinity for the right wing. 

Even though the film Catfish will never actually be profitable because of two separate lawsuits, the movie became a sleeper hit of sorts, and it has quickly become a “cult classic” in the generation of networking and social media. It spawned a successful TV show currently producing its sixth season on MTV and it gave rise to the term “catfish,” which was originally defined as someone who creates an identity online on a social platform as someone other than themselves. 

When Indian Prime Minister Narendra Modi came to Facebook in Palo Alto and hugged Mark Zuckerberg at a townhall, he went up several notches in cool. The image of the two men hugging was splashed all over Indian media. But there’s no such thing as a Free Hug. Instead there’s Free Basics. Facebook has blanketed newspapers and billboards in India drumming up support for Free Basics. The ad budget, says one news report, is about one third of all its India revenue.

This is an age of unparalleled transparency. With the steady grind of an always-hungry-for-content 24-hour news cycle, and the unprecedented window into individuals’ personal lives provided by social media outlets like Facebook, Twitter, Vine and Instagram, so much of what people do or think is documented that, for those who embrace these modes of communication, it would seem nearly impossible for anyone to disown a statement or action expressed through one of these public forums. 

The last year has seen the emergence and popularity of anonymous social networks and apps such as Secret, Whisper and Anomo that promised users anonymity and a diminished digital trace. These anonymous networks seem to be a cultural reaction to the oversaturation of social media and the invasions of privacy on behalf of the corporations and the government. As people become more and more aware of just how permanent and sellable the digital footprint really is, there is a new consciousness growing within the online self. 

The average Facebook user sees only 20 percent of the 1,500 stories per day that could have shown up in their news feed.  The posts you receive are determined by algorithms whose bottom line is Facebook’s bottom line.  The company is constantly adjusting all kinds of dials, quietly looking for the optimal mix to make us spend more of our time and money on Facebook.  Of course the more we’re on Facebook, the more information they have about us to fine-tune their formulas for picking ads to show us.  

For the record the Google search yielded 513,000 results in 0.27 seconds. That's a lot of Maya Angelou to choose from even for the most Angelou-ignorant. Once when a legend died, the problem was what to say if you hated him. But to have an opinion, good or bad, about a legendary literary figure you had to read her. Now for instant and innocuous insight you can just Google her. Once you faked sorrow. Now you fake familiarity.

On February 4^th Silicon Valley popped corks to celebrate Facebook’s 10^th birthday. What began as a relatively exclusive event for the East Coast elite, very soon hit a central nerve and changed the way 1.23 billion people worldwide communicate, interact, engage, catch up, and bristle. Let’s think about those two numbers for a moment: A company that didn’t even exist 10 years ago, has as many users as India has denizens.