Youtube

Inside the World of YouTube Gurus

Kaitlyn Fajilan

With over 45,000 non-brand affiliated YouTube channels specializing in cosmetic or sartorial advice, Fashion and Beauty is fast becoming a formidable game player within the digital media platform. In fact, according to the recent findings of Pixability, a big data software company that performs research to help major brands cater their marketing toward specific YouTube audiences, a whopping 14.9 billion YouTube video views are beauty-related. 

Hedley Continues Its Climb Up the Charts With New Smash Hit

Alysia Stern

Hedley is a popular Canadian pop-punk band that has been performing since 2004. They just released their fourth album, Storms. “Through thick and thin we are a band, but we are brothers. If we are not having fun doing this, there is no point in doing this at all.” Their new smash hit “Kiss You Inside Out,” continues to climb the charts. The YouTube video itself has more than 1.7 million hits. Hedley released four consecutive double-platinum albums in Canada and their songs are in demand more today than ever. Guitarist Dave Rosin recently spoke with Highbrow Magazine.

‘Gangnam Style’ Video Sweeps the Internet and the Western World

Andrew Lam

Anthropologists and linguists no doubt are having a field day trying to chronicle and dissect how, in the early autumn of 2012, “Gangnam Style” became an American idiomatic expression. It stands for something along the lines of a brash, flamboyant way of doing things, clownishness, or an act of in-your-face spoofing that is both original and entertaining. A recently set-up Wikipedia page showcases “Gangnam Style” as the most watched Youtube video of the year. It has garnered 425 million hits and counting since July, and has spun off countless other videos. Among them: North Korea’s own version to spoof a South Korean presidential candidate, and the “Mitt Romney Style” spoof video.

Provocative Alt-J Rides the Wave of Success With Debut Album, Tour

Tyler Huggins

The premise of ∆ is simple. Resist definition. A note penned by the band (or intimate of) noted that a decisive sound bite for ∆ has yet to surface. This drives music journalists loco. Said Music journalists pride themselves on their ability to collapse a band's sound into relatable genres, akin bands/artists or slap them with an adjectival morass. While many have tried to encapsulate the aesthetic of ∆, none  has succeeded, resulting in reviews that liken the group to Nick Drake and the Gangsta Rap; Radiohead (the ultimate cop-out comparison); Fleet Foxes and Mystery Jets and Adam Sandler.

YouTube Fans Embrace New YOMYOMF Channel

Eugene Yi

The end — of the world, of course — will consist of the following elements: fighter jets, exploding cars, flamethrowers, automatic weaponry. Beheadings by lightsaber. Necks broken by starlets. And the solemn intoning of the Bruce Leeism, “You offend me, you offend my family.” T.S. Eliot was wrong. The world won’t end in a whimper, apparently, but with a series of very loud bangs. At least it will in the revelation as revealed in “The Bananapocalypse,” the trailer for the new Asian American YouTube channel YOMYOMF (pronounced yawm-yawm-eff), an acronym of the Bruce Lee bon mot that gives the channel its name. 

YouTube Fans Embrace New YOMYOMF Channel

Eugene Yi

The end — of the world, of course — will consist of the following elements: fighter jets, exploding cars, flamethrowers, automatic weaponry. Beheadings by lightsaber. Necks broken by starlets. And the solemn intoning of the Bruce Leeism, “You offend me, you offend my family.” T.S. Eliot was wrong. The world won’t end in a whimper, apparently, but with a series of very loud bangs. At least it will in the revelation as revealed in “The Bananapocalypse,” the trailer for the new Asian American YouTube channel YOMYOMF (pronounced yawm-yawm-eff), an acronym of the Bruce Lee bon mot that gives the channel its name. Millions have already witnessed the Bananapocalypse, so to speak (2,162,711 and counting, as of this writing). 

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