A new report from NDN highlights how society as a whole, and Hispanics specifically, are increasingly using mobile media to connect to the issues they care about. The report ties the demographic rise of Hispanics with the rise in the community’s increased use of mobile media technologies.

An influx of Mexican immigrants in recent years has swelled Texas’ Hispanic population by a third and, in the process, changed the Lone Star State’s musical tastes, supplanting Tejano with Norteño–a regional Mexican genre with modern lyrics and a younger fan base. That demographic shift has prompted music industry impresarios to buy up radio stations to cater to the swelling ranks of Norteño fans as the Tejano fan base has dwindled.