food brands

The Power of Brands, Conscious and Unconscious

Ian Chipman

The particular preferences people stand by tend to be very idiosyncratic, Bronnenberg notes. “It’s not that all consumers stick with their coffee preferences but migrate their preferences for sugar or pasta sauce,” he says. “I think it’s that you have some favorite things that you yourself find important, and you stick with those preferences, and others you don’t.” A certain kind of pancake mix may be nearer and dearer to your heart than, say, the kind of syrup you squirt on top of it.

The Rise and Fall of the Sassy Brand on Social Media

Angelo Franco

For approximately four years now, big food brands have enjoyed an almost ubiquitous presence on social media. This is not the run-of-the-mill postings of seasonal promotions and retweets of pictures of syrupy pancakes; rather, food and food chain brands have begun to base their online presence on relatable content and pop culture riffs, using direct interaction with social media users to spread dank memes and savage clapbacks. 

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