water use

Sustainable Agriculture Meets Big Business

Annie Castellani

Sustainability is infiltrating our national consciousness. These days, the marketing strategy of nearly every iconic American brand – promoting companies like Ford, Marriott, Microsoft and Walmart – seems to include some reference to it. Fortunately, photo-ops with employees dressed in Earth Day T-shirts as they build a garden don’t quite cut it anymore. Rather, sustainability agendas, corporate responsibility reports, corporate sponsorships, green initiatives, sustainability assessments and memberships in a variety of public-private multi-stakeholder initiatives are becoming the norm.

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