staying at hotels

Are Airlines or Hotels Greenwashing?

Christopher Elliott

Airlines that offer transparent carbon offset programs are making a legitimate effort to be sustainable. It’s also a positive sign when airlines are experimenting with sustainable fuels. Don’t trust the stickers on the door that say the hotel or tour operator is environmentally certified. “Look at their corporate disclosure documents on their websites,” says Nneoma Njoku, general manager of Labrador U.S., a global corporate disclosure communications firm.

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