Once again, the Obama campaign has done a great job of engaging voters through the two most popular social media platforms, Facebook and Twitter, with Romney right on his tails. Ironically, the candidates’ official sites appear to be nearly identical to each other; loaded with pictures, facts, and links for visitors to click if they happen to be feeling generous, they seem more like personal blogs than campaign sites. This sort of behind-the-scenes, intimate approach works well for both candidates. President Obama’s Twitter account, for example, often feels like an extension of his own diary.