The ROIs of 21st-Century Friendship
But the kind of ROI that matters in friendship isn’t the one you’d find in a quarterly report. It can’t only be about efficiency, balance sheets, or perfect reciprocity. It’s about the nourishment that strong and healthy human bonds can give us: the relief of being known, the spark of joy after an hour of laughing at nonsense, the comfort of someone who shows up when you’re at your worst.
