One of the ongoing themes in the variety of AWP Conference panels that focused on the future of publishing this year had to do with the role of technology in the marketing of books, and how much of that marketing must be done by the writers themselves.  Time and again agents, publishers, and editors emphasized the symbiotic technological relationship between publisher and author. Synced Facebook and Twitter campaigns, the use of Goodreads as a forum to cultivate readership, book/author websites and blogs all play into promoting a book.

Nature-focused illustrated books were the status quo at the time, as Chanticleer Press continued to publish other series: Taylor’s Guides to Gardening and Mary McCarthy’s Stones of Florence. The 1960s had the Exhibit Format series, introduced by environmentalist and executive of the Sierra Club David R. Bower. Bower is credited with the idea of the “modern coffee table book,” as he wanted to create books that were similar to photography exhibits.