pinot grigio

A Few Facts About Pinot Grigio

Brandpoint

It's all about location. Pinot Gris is from France, while Pinot Grigio is from Italy. Same wine variety, different names based on where it is produced. In the U.S., you'll see both names used interchangeably. The flavor varies widely depending on where the grapes are grown. All Pinot Grigios are not created equal. There are three main flavor profiles: mineral and dry, fruit forward and dry, and fruity and sweet.

How Millennials Reshaped the Wine Industry

Angelo Franco

As Millennials make their move out of college and into the workforce, their drinking habits also change. They opt for the sophistication often associated with wine—as well as cocktails and craft brews—over the party favors of liquor and mass-produced beers.  In addition, Millennials apparently do not need a special occasion to drink wine; rather, they find drinking wine to be a social activity as well as a relaxing one, such as when cooking or watching television.  The reverberation of this is that while Millennials are paying less for wine than their Boomers counterpart because of socioeconomic reasons.

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