Everlasting KISS: The Branding of the World’s Most Commercial Band
More than 40 years after their initial formation in New York City in 1973, the band KISS is still living – and selling – large. Since their misleadingly-named “KISS Farewell Tour” in 2001, the group has toured consistently nearly every year, performing over 450 concerts in stadiums and amphitheatres across North and South America, Europe, and Japan; their merchandise sales alone within the same 15-year span topple $500 million.