One of the ongoing themes in the variety of AWP Conference panels that focused on the future of publishing this year had to do with the role of technology in the marketing of books, and how much of that marketing must be done by the writers themselves.  Time and again agents, publishers, and editors emphasized the symbiotic technological relationship between publisher and author. Synced Facebook and Twitter campaigns, the use of Goodreads as a forum to cultivate readership, book/author websites and blogs all play into promoting a book.