nielsen study

Study Shows Growing Spending Power, Influence of African-American Women

Stacy Brown

The report titled, “African-American Women: Our Science, Her Magic,” was released by Nielsen during the Congressional Black Caucus Foundation’s annual legislative conference; it revealed that African-American women’s consumer preferences and brand affinities are resonating across the mainstream culture, driving total Black spending power toward a record $1.5 trillion by 2021.

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