the National Soda Summit

Selling Soda in the Age of Obesity

Khalil Abdullah

In a nation facing unprecedented levels of obesity, efforts by health advocates to make soda Public Enemy Number-One are gaining traction. But marketers of the sugary drink still have to figure out how to sell it. The way the drink is being marketed, even as cities across the country are looking to crack down on soda – from Mayor Michael Bloomberg’s campaign to ban the sale of large sodas in New York City to a proposal to establish a soda tax in Richmond, Calif. -- was the subject of a discussion last week at the first National Soda Summit.

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