michael jackson

So What Makes a Great Cover Song?

Garrett Hartman

We may pretend we prefer the starving artist, a real Kurt Cobain type, brooding and writing raw emotional lyrics; but, there are plenty of terrific covers that challenge the originals in both quality and popularity. The most famous covers that come to mind are Johnny Cash’s versions of “Personal Jesus,” originally by Depeche Mode, and “Hurt” by Nine Inch Nails. Cash’s cover of “Hurt” possibly being the most iconic of all time.

How the Super Bowl Evolved From Football Game to Entertainment Extravaganza

Peter M. Hopsicker and Mark Dyerson

The NFL’s strategic marriage to television has also diverted attention away from the game on the field. In 1967, advertising rates for a 30-second commercial spot cost a modest $42,500. In the years since, they’ve escalated to become the most expensive advertising time in the history of television. After 1985, in response to the huge impact of Apple’s legendary “1984” commercial, advertising rates soared to over $500,000 for a 30-second spot. This trend sparked the emergence of the “Ad Bowl,” an unofficial but hyper-intense marketing competition to produce the most creative and memorable television commercial targeting the Super Bowl’s enormous captive audience.

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