male consumers

In Advertising, Sex Still Sells and Men Are Still Buying Manhood

Angelo Franco

A study conducted at the University of Manitoba found that as many as 56 percent of ads printed on men magazines depicted one or more hyper-masculine belief. Researches looked for images that portrayed situations commonly associated with hyper-masculinity, such as ads that showed men as violent, physically aggressive, hypersexual, or involved in a dangerous activity for the sake of the thrill. Aside from the fact that more than half the ads fit these definitions, the study also found that the ads are targeting low-income, younger men to an alarming rate. 

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