malbec

‘Boom Varietal’ is a Pleasing Documentary Up Front, But Unspectacular in the Finish

Nancy Lackey Shaffer

Despite a promising start, the rest of this film feels very much like a PR piece for potential investors. Which perhaps isn’t surprising: directed by Sky Pinnick, the producer is Kirk Ermisch, CEO of Southern Wine Group, a Latin American wine importer. Vineyards are beautiful, Mendoza seems like a fun and vibrant city, and it is nice that so many winemakers featured are given the space to talk about wine in their own words—other than a few notes that flash on the screen, the vintners basically tell the story. 

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