latino media

Whatever Happened to Latino Media?

Alfredo Estrada

They’re folding like cheap card tables. Since the beginning of the year, we’ve seen the demise of NBCLatino.com, an English-language website for Latinos, as well as CNN Latino, Time Warner’s year-long effort to create programming for the U.S. Hispanic market. Now come rumors that Poder, Televisa’s magazine providing “Intelligence for the Business Elite,” may cease publication. Hold on, amigo. Isn’t the Latino market growing in demographic leaps and bounds? Don’t we have a zillion dollars in purchasing power? Didn’t we decide the election? One would think that Latino media should be thriving. 

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