Armed with a series of blonde hairstyles, nary a pair of pants and a wardrobe straight out of a pop art coffee table book, Lady Gaga shamelessly presented herself as a breath of postmodern fresh air through her then aloof persona in interviews, attending award shows with her tabloid BFF Perez Hilton, and naturally through her music videos, which were bacchanalian displays of youth, sexuality, consumption, and her and America’s favorite obsession: celebrity. Flash forward to the fall of 2013, when she has bestowed her fourth album Artpop onto the record, ahem, singles “buying” public.  It sells 75 percent less in its first week than its predecessor Born This Way.