holiday shopping

The Benefits of Shopping Small This Holiday Season

The Editors

According to a study by the NFIB and American Express last year, nearly two-thirds of online shoppers (65 percent) are likely to seek out small, independently owned retailers. This helps unique products from small brands compete right alongside products from larger, well-known brands."It's so important for small businesses to be recognized in order to compete with big businesses," says Lisa Burginger, founder of Qubits Toy, Inc., a company that makes colorful building sets for kids. "For our company, it's our busiest time of the year."

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