holiday

Hotels Are Getting Creative to Lure Summer Guests

Christopher Elliott

The Lafayette, which is in the middle of a top-to-bottom renovation, is restoring the bar just in time for the release of a “Top Gun” sequel in May. Hissin says the timing is right to bring ’80s-loving tourists back to the Lafayette. He’s not the only hotel general manager wondering how to get travelers back. “Hotels are getting creative,” says Jennifer Dohm, a spokesperson for Hotels.com. As resorts look to the summer travel season, they are adding new room experiences, introducing promotional rates and waiving fees.

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