her majesty

How the British Monarchy Became a Global Brand

John M.T. Balmer

At present, some 800 entities – from fishmongers to well-known products such as Heinz ketchup – have the right to mark their products with the Royal Arms and “By appointment to Her Majesty the Queen” (now His Majesty the King, of course), which implies a product is fit for a monarch. Other organizations are granted the use of the royal prefix such as the Royal Opera House in London.

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