greta garbo

Manufacturing Identity: The Art Behind the Cult of Celebrity

Benjamin Wright

With the revolution in new technologies that was part of the larger revolution in industry more than just strong character and virtue was needed to be famous. In the age of television commercials, public relations and televised debates (as the Kennedy-Nixon debate amply demonstrated) it is questionable whether a man like George Washington could be elected president if he were to run for office today, when image has in so many ways supplanted substance. 

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