greenwashing

Why Sustainable Brands Do Better

BPT

This desire for quality products from accountable businesses cuts across industries, with brands from the fashion and food sectors to those in technology and transportation showing it is possible to do things differently. More than ever, brand communications are revealing the authenticity, transparency and integrity that are essential ingredients to today's conscious consumers. One way to verify that a brand operates responsibly is through a trusted third-party certification, like the nonprofit B Lab’s B Corp Certification.

The Rise of Greenwashing

Angelo Franco

Meanwhile, “green” lines of entire industries have popped up everywhere to try to meet consumer demand, with one of the clearest examples of this being the beauty industry. Proclaiming to be “all natural” and “non-toxic” or free of “harsh chemicals” is a pervasive type of branding for beauty products, from moisturizers to sunscreens. But because there is no standard definition for “clean” or even for what constitutes a “harsh chemical,” these sustainability claims can vary wildly.

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