encyclopaedia brittanica

Life Before Google: Remembering the Encyclopaedia

Marty Kaplan

To say that almost no one uses encyclopedias any more would be an exaggeration. According to the website Alexa, which tracks and ranks sites based on daily visitors and page views, U.S. traffic to britannica.com ranks it at 2,240 on the list of sites, beating the pants off worldbook.com, which comes in around 68,000. Both those brands are ghost towns compared to Wikipedia, which is ranked sixth.

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