Green brands, according to extensive research, are most likely to create “green-washing” rather than sustainability. Global auto manufacturers are talking aspirations rather than committed realities to electric cars; and the US auto firms, also talking a good green story like Big Oil, tried in 2021 to limit stricter carbon emission standards introduced by the Biden Administration. As one Forbes commentator noted, the greenwashing temptation is inherent to work of industry leaders.

What we have now in the U.S. and most parts of the world is a lot of interest and ideas on how to address our carbon footprint to reduce global warming. While we cannot dictate to the rest of the world what we think needs to be done, we can certainly lead by example if we want to take those necessary steps. It seems to me that if we look where we should be in the future, we need to start coming together now and discuss the best ways to move forward. These are difficult issues potentially impacting all of our lives.