concert halls

Are Virtual Festivals the Future?

BPT

Producing a virtual event is standard fare for many large, medium and small corporate marketing teams, but big, consumer events had yet to realize virtual success until well into the pandemic era. Moment House produced a virtual Justin Bieber show from a hotel in Beverly Hills on New Year’s Eve, and stand-up comedians like Kevin Fredericks are hosting larger audiences than ever virtually. But a virtual festival? Is that even possible? Popular film festival SXSW went virtual this year and mega-media company OZY just wrapped its annual OZY Fest.

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