On Facebook, Cruz wrote that net neutrality is equivalent to Obamacare for the Internet, and that the Internet shouldn’t operate at the speed of government – probably no one is arguing with that last point, but Cruz’s argument that net neutrality is the “biggest threat to the Internet” is the perfect example of the issue’s branding, or lack thereof, and the cloud of confusion that surrounds it. For Republicans, Cruz’s argument has defined net neutrality as an antagonist of the free market – a staple of the conservative diet – instead of its true identity as a proponent.