carbon neutral

The Rise of Greenwashing

Angelo Franco

Meanwhile, “green” lines of entire industries have popped up everywhere to try to meet consumer demand, with one of the clearest examples of this being the beauty industry. Proclaiming to be “all natural” and “non-toxic” or free of “harsh chemicals” is a pervasive type of branding for beauty products, from moisturizers to sunscreens. But because there is no standard definition for “clean” or even for what constitutes a “harsh chemical,” these sustainability claims can vary wildly.

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