california raisins commercial

New Film Shows the Rise and Fall of Will Vinton’s Claymation Dream

Ulises Duenas

Vinton caught his next big break when his production studio started making the “California Raisins” commercials, which became a pop-culture phenomenon in the 1980s. The problem is that Vinton Studios never expected the commercials to take off and didn’t have a share of the merchandising. So while the California Raisin Advisory was raking almost half a billion in merchandise sales, Vinton Studios didn’t see a dime of it.

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