"This is the most important health issue of our time," Carol McGruder, co-chair of the council, said during a news conference on Thursday. "Menthol covers up the harsh taste of tobacco, giving the cigarette a pleasant taste." Because of its taste, menthol is known as a starter ingredient that enhances the popularity of cigarettes, especially among young and beginner smokers. The Centers for Disease Control and Prevention reported that 19.4 percent of the black population smoke, and 82.6 percent of them smoke menthol cigarettes.