2024 elections

But polling is not as precise. It is an inexact science. It’s a pollster’s job to capture snapshots of the complexities of human nature at a particular time. People’s minds can change, and new information can arise as the campaigns unfold.

While the current infrastructure for deepfake detection is being pressure tested in India right now, the reporting strategies being carved out by journalists during the election offer a preview into the challenges that lie ahead for other newsrooms around the world.