They’re folding like cheap card tables. Since the beginning of the year, we’ve seen the demise of NBCLatino.com, an English-language website for Latinos, as well as CNN Latino, Time Warner’s year-long effort to create programming for the U.S. Hispanic market. Now come rumors that Poder, Televisa’s magazine providing “Intelligence for the Business Elite,” may cease publication. Hold on, amigo. Isn’t the Latino market growing in demographic leaps and bounds? Don’t we have a zillion dollars in purchasing power? Didn’t we decide the election? One would think that Latino media should be thriving. 

While many mainstream media outlets are trying to reach the sought-after, online-savvy 20-40-year-old Latino market, Huffingon Post Voces Editorial Director Gabriel Lerner believes he has found the key with his new site. Huffington Post Voces provides a service that doesn’t exist anywhere else, according to Lerner: a collection of information from diverse international and national sources, and a commitment to provide truth to readers in their native language.