Highbrow Magazine - Hispanic readers https://www.highbrowmagazine.com/hispanic-readers en Huffington Post’s ‘Voces’ Aims to Lure Latino Readers https://www.highbrowmagazine.com/3339-huffington-post-s-voces-aims-lure-latino-readers <div class="field field-name-field-cat field-type-taxonomy-term-reference field-label-hidden"><div class="field-items"><div class="field-item even"><a href="/media" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">Media</a></div></div></div><span class="submitted-by">Submitted by tara on Mon, 12/09/2013 - 11:48</span><div class="field field-name-field-image field-type-image field-label-hidden"><div class="field-items"><div class="field-item even" rel="og:image rdfs:seeAlso" resource="https://www.highbrowmagazine.com/sites/default/files/styles/large/public/field/image/1huffpost.jpg?itok=PWejk0HK"><img typeof="foaf:Image" src="https://www.highbrowmagazine.com/sites/default/files/styles/large/public/field/image/1huffpost.jpg?itok=PWejk0HK" width="480" height="354" alt="" /></div></div></div><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p>  </p> <p> From our content partner, <a href="http://newamericamedia.org/2013/12/huff-post-voces-striving-to-win-over-latino-readers-online.php">New America Media</a>:</p> <p>  </p> <p> While many mainstream media outlets are trying to reach the sought-after, online-savvy 20-40-year-old Latino market, Huffingon Post Voces Editorial Director Gabriel Lerner believes he has found the key with his new site.</p> <p>  </p> <p> Huffington Post Voces provides a service that doesn’t exist anywhere else, according to Lerner: a collection of information from diverse international and national sources, and a commitment to provide truth to readers in their native language.</p> <p>  </p> <p> HuffPost Voces, a Spanish-language website, launched May 2012, aimed at Mexicans and Mexican Americans living in the U.S. The task at hand, said Lerner, is winning over these young, desirable readers who are known to consume their news from a variety of places.</p> <p>  </p> <p> “We want them to stick to us and stay,” Lerner said.</p> <p>  </p> <p> A potential obstacle for HuffPost Voces is the growing share of Latinos consuming their news in English, according to findings in a recent Pew study.</p> <p>  </p> <p> Can HuffPost Voces capture its target audience through the wide variety of options? Lerner seems to think so.</p> <p>  </p> <p> <strong>Transitioning from AOL Latino</strong></p> <p>  </p> <p> For more than a decade, Lerner had been the news editor and columnist at <em>La Opinión,</em> the largest U.S. Spanish-language daily newspaper. A few years after AOL purchased The Huffington Post, AOL approached Lerner with an idea: AOL wanted to create a site in the spirit of the Huffington Post that would reach the Latino community here in the U.S., similar to what their previous site, AOL Latino, had done.</p> <p> <img alt="" src="/sites/default/files/2huffpost.jpg" style="width: 600px; height: 335px;" /></p> <p> Transitioning from AOL Latino to HuffPost Voces was a challenge for Lerner. The site would evolve from lighter, entertainment news to an expanding realm of breaking news, in-depth commentaries, politics, and blogging, Lerner said.</p> <p>  </p> <p> AOL first created a section of Huffington Post called Latino Voices, designed for Latino readers in English. The next step was to provide this service in Spanish. For several months Lerner collaborated with various members of the publication to transfer AOL Latino to Latino Voices and eventually to HuffPost Voces.</p> <p>  </p> <p> As the editorial director, Lerner’s responsibility involved landing-page decision making. Answering questions like, “What do we think is most important?” and “What do we want to show our readers today?,” Lerner identified three main areas: news, politics and sports.</p> <p>  </p> <p> Being associated with The Huffington Post provides many advantages, tools, ideas and target readers, Lerner said. HuffPost Voces is able to explain “Obamacare” and immigration policies, offer both national and international opinions, expand the dialogue to bloggers, dabble in culture, arts, and sports, – all services Latinos in the U.S. want and need, according to him.</p> <p>  </p> <p> “Every month there is some progress,” Lerner said. “But there is a lot of way to go if we want to be more… if we want to be the site of choice.”</p> <p>  </p> <p> <strong>Author Bio:</strong></p> <p> <em>Maya Kosover is a senior at American University. As part of New America Media's partnership with American University School of Communication, established in 2008, Prof. Angie Chuang's Race, Ethnic and Community Reporting class has been exploring the reach of ethnic media and reported on it for NAM's website.</em></p> </div></div></div><div class="field field-name-field-tags field-type-taxonomy-term-reference field-label-above"><div class="field-label">Tags:&nbsp;</div><div class="field-items"><div class="field-item even" rel="dc:subject"><a href="/huffington-post" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">Huffington Post</a></div><div class="field-item odd" rel="dc:subject"><a href="/voces" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">voces</a></div><div class="field-item even" rel="dc:subject"><a href="/huffpost" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">huffpost</a></div><div class="field-item odd" rel="dc:subject"><a href="/spanish-media" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">Spanish Media</a></div><div class="field-item even" rel="dc:subject"><a href="/hispanic-media" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">hispanic media</a></div><div class="field-item odd" rel="dc:subject"><a href="/hispanic-readers" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">Hispanic readers</a></div><div class="field-item even" rel="dc:subject"><a href="/aol" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">AOL</a></div><div class="field-item odd" rel="dc:subject"><a href="/spanish-language" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">spanish language</a></div></div></div><div class="field field-name-field-author field-type-text field-label-hidden"><div class="field-items"><div class="field-item even">Maya Kosover</div></div></div><div class="field field-name-field-pop field-type-list-boolean field-label-above"><div class="field-label">Popular:&nbsp;</div><div class="field-items"><div class="field-item even">not popular</div></div></div><div class="field field-name-field-bot field-type-list-boolean field-label-above"><div class="field-label">Bottom Slider:&nbsp;</div><div class="field-items"><div class="field-item even">Out Slider</div></div></div> Mon, 09 Dec 2013 16:48:46 +0000 tara 3925 at https://www.highbrowmagazine.com https://www.highbrowmagazine.com/3339-huffington-post-s-voces-aims-lure-latino-readers#comments Paying Homage to ‘El Diario,’ the Oldest Spanish-Language Daily in the U.S. https://www.highbrowmagazine.com/1405-paying-homage-el-dario-oldest-spanish-language-daily-us <div class="field field-name-field-cat field-type-taxonomy-term-reference field-label-hidden"><div class="field-items"><div class="field-item even"><a href="/media" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">Media</a></div></div></div><span class="submitted-by">Submitted by tara on Wed, 07/25/2012 - 19:04</span><div class="field field-name-field-image field-type-image field-label-hidden"><div class="field-items"><div class="field-item even" rel="og:image rdfs:seeAlso" resource="https://www.highbrowmagazine.com/sites/default/files/styles/large/public/field/image/mediumeldario.jpg?itok=3h4RIlF6"><img typeof="foaf:Image" src="https://www.highbrowmagazine.com/sites/default/files/styles/large/public/field/image/mediumeldario.jpg?itok=3h4RIlF6" width="480" height="268" alt="" /></div></div></div><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p>  </p> <p> From <a href="http://newamericamedia.org/2012/07/the-end-of-el-diario-la-prensa.php">New America Media</a> and <a href="http://newamericamedia.org/2012/07/el-fin-de-el-diario-la-prensa.php">Traducción al español</a>:</p> <p>  </p> <p> <strong>Op-Ed</strong></p> <p>  </p> <p> When earlier this year the Argentinian newspaper, <em>La Nación</em>, bought ImpreMedia, the publisher of <em>El Diario-La Prensa</em>, <em>La Opinión</em> and other US-based Spanish-language newspapers, they made assurances, like most buyers initially do, that not much would change. However, recent changes they have announced for their new properties seem to point to the real possibility that <em>El Diario-La Prensa' s</em> days may be numbered. The city's Latino community may have to speak up now if they want to see this historic paper (and now news site) to continue to operate.</p> <p>  </p> <p> With its famous motto, El Campeón de los Hispanos ("the Champion of the Hispanics"), <em>El Diario</em> will be marking its 100th anniversary next year, making it the largest and oldest Spanish-language daily newspaper in New York City (and the oldest in the United States). However, all of that history may soon itself be history as a result of the increasingly pervasive process of media consolidation, this time under the control of a foreign corporation.</p> <p>  </p> <p> US Hispanic Media Inc., a subsidiary of Argentina's S.A. <em>La Nación</em>, bought a 90 percent stake in ImpreMedia in March, the latest development in the changing ownership of <em>El Diario</em> since it was created in 1913. The current incarnation of the newspaper was the result of a 1963 merger between <em>La Prensa</em> (established in 1913 by Rafael Viera. a Spaniard) and El Diario de Nueva York (established in 1947 Porfirio Dominicci, a Dominican doctor), when they were purchased by the now legendary O. Roy Chalk, who, among other things, founded and owned Trans Caribbean Airlines. In 1981, Chalk sold it for $10 million to Gannet.</p> <p>  </p> <p> In 1980, Carlos D. Ramirez, Peter Davidson and their investment group, El Diario Associates, bought it from Gannet for just over $20 million, and in 1995 they joined with the Entravision Latin Communications Group. In 2003, Canadian speculator John Paton, current head of the MediaNews Group, purchased <em>El Diario-La Prensa</em> and merged it with the Los Angeles-based <em>La Opinión</em>, the largest Spanish-language daily in the United States, to form ImpreMedia, which he founded and largely owned. Then in March, the Argentinian company took over 90 percent control of ImpreMedia. The rumored buy by S.A. La Nación of the whole of ImpreMedia was around $6 million; considering that in 1980 <em>El Diario</em> alone was worth around $20 million, it looks like the Argentinians got a real bargain.</p> <p>  </p> <p> S.A. La Nación's operations include publishing magazines and managing news and information websites. Another of its subsidiaries, Dridco, runs online classified websites for jobs, real estate and cars in Latin America and Spain. Its consolidated revenue reaches $250 million per year and it employs 1,500 people in all its companies.</p> <p>  </p> <p> ImpreMedia, which bills itself as the No. 1 Hispanic news and information company in the U.S. in print and a key online player, reaches 25 percent of all US Hispanics with an audience of almost 11 million and a footprint in 15 top Hispanic markets. Over the past year it has experienced an unprecedented 34 percent growth in total audience and has almost doubled its online audience. However, its New York property, <em>El Diario-La Prensa</em>, has been having serious circulation and labor problems, especially in the last few years. From a peak circulation of 80,000 in the late 1980s, its latest paid circulation according to the Audit Bureau of Circulation, was just 38,325 as of March 31, 2012 (23,467 for its Sunday edition and 29,954 for its Saturday edition), down from 42,974 only a year earlier.</p> <p>  </p> <p> This is perplexing to many since it is published in the second-largest Latino media market in the country with 4.6 million Latinos, 56 percent of whom are Spanish-dominant. <em>El Diario,</em> however, estimates that, including paid and pass-on readers, it reaches 286,351 daily readers, which they say translates to 1 million readers a month of both its print and online editions. This means that <em>El Diario</em> estimates that its total readership is more than six times its paid readership, probably using a formula from a past sample survey or surveys they conducted.</p> <p>  </p> <p> The new owners recently announced major changes in the operation of ImpreMedia that raise questions about the future of <em>El Diario</em>. Keeping Monica Lozano as the company's CEO, they designated Francisco Seghezzo, the former Corporate Planning Director of S.A. La Nación, as ImpreMedia's COO in charge of all operations of the company, while dismissing a number of its executives.</p> <p>  </p> <p> With respect to <em>El Diario</em>, however, it is changes in the role of its popular publisher, Rossana Rosado, that makes one wonder what is going on with the New York part of their operations. Rumors have begun to spread in the community that Rosado was on the way out, whether voluntarily or otherwise. Seghezzo, the new COO, told <em>La Portada</em> that Lozano "will be responsible for developing high-level business opportunities for the company and building our brand and influence externally. Rossana Rosado will work directly with her to implement an impactful external agenda that builds solid and lucrative relationships with leading business, civic, political and community partners."</p> <p>  </p> <p> This raises the question, are the new owners planning to move Rosado out as publisher? Does this mean that they are rethinking their support of <em>El Diario-La Prensa</em> as they place the paper in this reorganization under their new Business Unit East, which will oversee the print editions of <em>El Diario</em>, <em>La Raza, La Prensa</em> and <em>Vista</em>? While the talk is that they plan to invest more to increase circulation, it is not clear how foreign owners who know very little about the Latino experience in New York will be able to shape a more relevant content that would drive greater circulation.</p> <p>  </p> <p> <img alt="" src="/sites/default/files/2mediumeldario.jpg" style="width: 566px; height: 600px; " /></p> <p>  </p> <p> Rosado has been Publisher and CEO of <em>El Diario-La Prensa</em> since 1999. Starting as a desk assistant for WCBS-AM in the early 1980s while she was still a student at Pace, she joined El Diario in the 80s as a general interest cub and city hall reporter, and columnist, and eventually became the first woman in the paper's history to hold the position of Metro Editor and, after leaving to work for the city, returned as the first female Editor in Chief in 1995. Rosado clearly is in the unique position of knowing <em>El Diario's</em> operations from top to bottom as well as having street creds as a reporter. She has received many awards, including an Emmy, a STAR award from the New York Women's Agenda, the Peabody Award for Journalism, the New York Press Club's President's Award and, most recently, the 2012 Ruben Salazar Award for Communications from the National Council of La Raza.</p> <p>  </p> <p>  </p> <p> The takeover of <em>El Diario</em> and ImpreMedia by this politically conservative Argentinian newspaper raised eyebrows in light of <em>El Diario's</em> largely liberal political leanings. But now the question is not so much whether its politics will change but whether its new foreign owners will shut it down or allow it to fail. There has been much speculation about this even before the Argentinian takeover, but now this appears to be a more serious possibility.</p> <p>  </p> <p> El Diario-La Prensa has been an integral part of New York City's Puerto Rican and now broader Latino community for close to a century. Journalists like Luisa Quintero, Manuel de Dios Unanue, Conrado Hernandez, Fernando Moreno, Evido de la Cruz, Gerson Borrero and others helped to define the Latino experience in this city and its editorials once had enough clout to affect the city and state's political priorities. But with the general decline of the newspaper industry, the competition from new media and an increasingly diverse Latino population, among other factors, it has been tough going for this important community institution.</p> <p>  </p> <p> Before the <em>La Nación</em> takeover, Juan González and Joseph Torres, in their book, <em>News for All the People</em>, described <em>El Diario-La Prensa's</em> position as follows:</p> <p>  </p> <p> Few of the surviving Spanish-language dailies in the United States today are owned or controlled by Latinos. Even the most prestigious, such as <em>El Diario/La Prensa</em> <em>and La Opinión</em>, are controlled by non-Hispanic investors. ImpreMedia, which acquired <em>La Opinión</em> and New York's Hoy from the Tribune Company, and purchased <em>El Diario</em> separately, has emerged as the largest publisher of Spanish-language dailies in the country, with the Lozano family, former owner of La Opinión, holding a minority share. Founded by Canadian entrepreneur John Paton in 2003, ImpreMedia is a joint venture of three private equity firms --- ACON Investments, Clarity Partners, and Halyard</p> <p>  </p> <p> Since then, this media consolidation has gone from one dominant foreign investor from Canada to now another even more dominant foreign investor from Argentina. The paper currently, for example, outsources much of its production to cheap labor in Monterrey, Mexico, undercutting local union workers in the process. What this means for the future of not only of <em>El Diario</em> but for Spanish-language dailies in the United States as a whole is anybody's guess at this point. But it certainly has important implications for the way millions of Latinos will be getting their news and defining their issues.</p> <p>  </p> <p> Some observers have noted that there may have been greater concern about the future of <em>El Diario-La Prensa</em>, except for the irony that Rosado's credibility and long history with <em>El Diario</em> and the Latino community may have led our community to let their guard down and be less demanding. But regardless of this, it appears that now is the time to not only be concerned but to act to assure that <em>El Diario</em> not only survives but that it returns to be the vital community institution it once was, "El Campeón de los Hispanos," by keeping up with the changing times, technology and rethinking its relationship to New York's Latino community.</p> <p>  </p> <p> <strong>Author Bio:</strong></p> <p> <em>Angelo Falcón is President of the National Institute for Latino Policy (NiLP), for which he edits The NiLP Network on Latino Issues. He has been a guest columnist </em>for El Diario-La Prensa<em> from time to time over the years and has been quoted extensively on its pages. </em></p> </div></div></div><div class="field field-name-field-tags field-type-taxonomy-term-reference field-label-above"><div class="field-label">Tags:&nbsp;</div><div class="field-items"><div class="field-item even" rel="dc:subject"><a href="/el-dario" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">El Dario</a></div><div class="field-item odd" rel="dc:subject"><a href="/el-dario-la-prensa" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">El Dario La Prensa</a></div><div class="field-item even" rel="dc:subject"><a href="/spanish-media" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">Spanish Media</a></div><div class="field-item odd" rel="dc:subject"><a href="/spanish-language-newspapers" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">Spanish language newspapers</a></div><div class="field-item even" rel="dc:subject"><a href="/la-opinion" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">La Opinion</a></div><div class="field-item odd" rel="dc:subject"><a href="/la-nacion" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">La Nacion</a></div><div class="field-item even" rel="dc:subject"><a href="/new-york" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">new york</a></div><div class="field-item odd" rel="dc:subject"><a href="/hispanic-readers" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">Hispanic readers</a></div><div class="field-item even" rel="dc:subject"><a href="/hispanic-immigrants" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">Hispanic immigrants</a></div><div class="field-item odd" rel="dc:subject"><a href="/latino" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">Latino</a></div></div></div><div class="field field-name-field-author field-type-text field-label-hidden"><div class="field-items"><div class="field-item even">Angelo Falcon</div></div></div><div class="field field-name-field-pop field-type-list-boolean field-label-above"><div class="field-label">Popular:&nbsp;</div><div class="field-items"><div class="field-item even">not popular</div></div></div><div class="field field-name-field-photographer field-type-text field-label-above"><div class="field-label">Photographer:&nbsp;</div><div class="field-items"><div class="field-item even">El Dario</div></div></div><div class="field field-name-field-bot field-type-list-boolean field-label-above"><div class="field-label">Bottom Slider:&nbsp;</div><div class="field-items"><div class="field-item even">Out Slider</div></div></div> Wed, 25 Jul 2012 23:04:33 +0000 tara 1289 at https://www.highbrowmagazine.com https://www.highbrowmagazine.com/1405-paying-homage-el-dario-oldest-spanish-language-daily-us#comments