Highbrow Magazine - concious consumers https://www.highbrowmagazine.com/concious-consumers en Why Sustainable Brands Do Better https://www.highbrowmagazine.com/19970-why-sustainable-brands-do-better <div class="field field-name-field-cat field-type-taxonomy-term-reference field-label-hidden"><div class="field-items"><div class="field-item even"><a href="/news-features" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">News &amp; Features</a></div></div></div><span class="submitted-by">Submitted by tara on Tue, 05/24/2022 - 15:46</span><div class="field field-name-field-image field-type-image field-label-hidden"><div class="field-items"><div class="field-item even" rel="og:image rdfs:seeAlso" resource="https://www.highbrowmagazine.com/sites/default/files/styles/large/public/field/image/1sustainable_brandpoint.jpg?itok=yVyY_SjO"><img typeof="foaf:Image" src="https://www.highbrowmagazine.com/sites/default/files/styles/large/public/field/image/1sustainable_brandpoint.jpg?itok=yVyY_SjO" width="480" height="319" alt="" /></div></div></div><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p> </p> <p><span style="font-size:18px"><span style="font-family:Times New Roman,Times,serif">According to GreenBiz, sustainable business initiatives that address people and the planet are on the rise, and the pace of innovation from responsible companies is growing. Increasingly, consumers are considering the responsibility of a business when choosing which products to buy. These “conscious consumers” are aligning their purchases with their values by seeking out sustainable brands that address a number of important factors beyond the products they make.</span></span></p> <p> </p> <p><span style="font-size:18px"><span style="font-family:Times New Roman,Times,serif">What this means for the economy is that shoppers are voting with their dollars for a more inclusive, sustainable marketplace when they choose to support these kinds of businesses. Hallmarks of responsible business practices include treating workers well, giving back to communities, taking care of the planet and planning for the future.</span></span></p> <p> </p> <p><span style="font-size:18px"><span style="font-family:Times New Roman,Times,serif">This desire for quality products from accountable businesses cuts across industries, with brands from the fashion and food sectors to those in technology and transportation showing it is possible to do things differently. More than ever, brand communications are revealing the authenticity, transparency and integrity that are essential ingredients to today's conscious consumers.</span></span></p> <p> </p> <p><img alt="" src="https://www.highbrowmagazine.com/sites/default/files/1vinyard_grape_things_-_pexels.jpg" style="height:450px; width:600px" typeof="foaf:Image" /></p> <p> </p> <p><span style="font-size:18px"><span style="font-family:Times New Roman,Times,serif">One way to verify that a brand operates responsibly is through a trusted third-party certification, like the nonprofit B Lab’s B Corp Certification. In a Certified B Corp — the B stands for “benefit,” and refers to benefiting workers, the community, customers and the environment — a company’s performance is scored on a publicly visible 200-point scale. The score helps businesses see where they can make improvements, and gives consumers insights into how their favorite brands are making better choices.</span></span></p> <p> </p> <p><span style="font-size:18px"><span style="font-family:Times New Roman,Times,serif">In the wine industry, Fetzer Vineyards is a Certified B Corp that recently scored a milestone 130 points, placing the winery in the “Outstanding” category of global B Corps. The largest B Corp winery in the U.S., Fetzer Vineyards crafts widely available labels such as Bonterra Organic Vineyards and the iconic Fetzer label. A sustainability leader for over five decades, the California vintner demonstrates responsibility and transparency through climate footprint reporting for brands like Bonterra, and glass bottle light-weighting for flagship Fetzer.</span></span></p> <p> </p> <p><span style="font-size:18px"><span style="font-family:Times New Roman,Times,serif">Whatever a company’s industry, B Corp Certification can show consumers crucial information about the way the business operates and gives back. Beyond confirming that a brand is doing business responsibly, third-party certifications like B Corp are an important tool to guard against greenwashing, a practice wherein brands capitalize on eco-friendly trends without actually doing the work. By contrast, B Corps’ radical transparency can be a source of information and inspiration for consumers, showing how businesses can be a force for good — and verifiably so.</span></span></p> <p> </p> <p><span style="font-size:18px"><span style="font-family:Times New Roman,Times,serif"><strong><em>This article originally appeared in <a href="https://www.brandpointcontent.com/article/39388/b-corp-reveals-how-sustainable-brands-do-better-business" style="color:#0563c1; text-decoration:underline">Brandpoint</a>, and is published here with permission.</em></strong></span></span></p> <p> </p> <p><span style="font-size:18px"><span style="font-family:Times New Roman,Times,serif"><strong>Highbrow Magazine</strong></span></span></p> <p> </p> <p><span style="font-size:11pt"><span style="font-family:&quot;Calibri&quot;,sans-serif"><strong>Image Sources:</strong></span></span></p> <p><span style="font-size:16px"><span style="font-family:&quot;Calibri&quot;,sans-serif"><em>--Brandpoint</em></span></span></p> <p><span style="font-size:16px"><span style="font-family:&quot;Calibri&quot;,sans-serif"><em>--Grape Things (<a href="https://www.pexels.com/photo/bunches-of-grapes-hanging-from-vines-3840335/" style="color:#0563c1; text-decoration:underline">Pexels</a>, Creative Commons)</em></span></span></p> <p> </p> <p> </p> <p> </p> </div></div></div><div class="field field-name-field-tags field-type-taxonomy-term-reference field-label-above"><div class="field-label">Tags:&nbsp;</div><div class="field-items"><div class="field-item even" rel="dc:subject"><a href="/sustainable-business" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">sustainable business</a></div><div class="field-item odd" rel="dc:subject"><a href="/greenwashing" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">greenwashing</a></div><div class="field-item even" rel="dc:subject"><a href="/concious-consumers" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">concious consumers</a></div><div class="field-item odd" rel="dc:subject"><a href="/environmentally-friendly" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">environmentally friendly</a></div><div class="field-item even" rel="dc:subject"><a href="/clean-products" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">clean products</a></div><div class="field-item odd" rel="dc:subject"><a href="/clean-makeup" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">clean makeup</a></div><div class="field-item even" rel="dc:subject"><a href="/wine" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">wine</a></div><div class="field-item odd" rel="dc:subject"><a href="/wine-industory" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">wine industory</a></div></div></div><div class="field field-name-field-author field-type-text field-label-hidden"><div class="field-items"><div class="field-item even">BPT</div></div></div><div class="field field-name-field-pop field-type-list-boolean field-label-above"><div class="field-label">Popular:&nbsp;</div><div class="field-items"><div class="field-item even">not popular</div></div></div><div class="field field-name-field-bot field-type-list-boolean field-label-above"><div class="field-label">Bottom Slider:&nbsp;</div><div class="field-items"><div class="field-item even">In Slider</div></div></div> Tue, 24 May 2022 19:46:30 +0000 tara 11104 at https://www.highbrowmagazine.com https://www.highbrowmagazine.com/19970-why-sustainable-brands-do-better#comments