Highbrow Magazine - music arenas https://www.highbrowmagazine.com/music-arenas en Are Virtual Festivals the Future? https://www.highbrowmagazine.com/12463-are-virtual-festivals-future <div class="field field-name-field-cat field-type-taxonomy-term-reference field-label-hidden"><div class="field-items"><div class="field-item even"><a href="/music" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">Music</a></div></div></div><span class="submitted-by">Submitted by tara on Wed, 08/11/2021 - 19:09</span><div class="field field-name-field-image field-type-image field-label-hidden"><div class="field-items"><div class="field-item even" rel="og:image rdfs:seeAlso" resource="https://www.highbrowmagazine.com/sites/default/files/styles/large/public/field/image/1festival_brandpoint.jpg?itok=V6a06Xyb"><img typeof="foaf:Image" src="https://www.highbrowmagazine.com/sites/default/files/styles/large/public/field/image/1festival_brandpoint.jpg?itok=V6a06Xyb" width="480" height="320" alt="" /></div></div></div><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p> </p> <p><span style="font-size:18px"><span style="font-family:&quot;Calibri&quot;,sans-serif">After a year of being locked away at home, the world is eager to reopen and experience the things we love again, like going to restaurants and even sharing the social dynamics of the office. One unexpected revelation during this time is that many of the activities that took us away from our homes are now considered inconvenient, with some labeling them as unnecessary.</span></span></p> <p> </p> <p><span style="font-size:18px"><span style="font-family:&quot;Calibri&quot;,sans-serif">Would you be surprised to hear that throngs of people have not only embraced but also discovered they prefer virtual entertainment to the real thing? Live music and performances, as well as conferences and festivals, have found a new lease on life by going virtual.</span></span></p> <p> </p> <p><img alt="" src="https://www.highbrowmagazine.com/sites/default/files/1man_music_fest-kriskrug-flickr.jpg" style="height:400px; width:600px" typeof="foaf:Image" /></p> <p> </p> <p><span style="font-size:18px"><span style="font-family:&quot;Calibri&quot;,sans-serif">Producing a virtual event is standard fare for many large, medium and small corporate marketing teams, but big, consumer events had yet to realize virtual success until well into the pandemic era. Moment House produced a virtual Justin Bieber show from a hotel in Beverly Hills on New Year’s Eve, and stand-up comedians like Kevin Fredericks are hosting larger audiences than ever virtually. </span></span></p> <p> </p> <p><span style="font-size:18px"><span style="font-family:&quot;Calibri&quot;,sans-serif">But a virtual festival? Is that even possible? Popular film festival SXSW went virtual this year and mega-media company OZY just wrapped its annual OZY Fest with performances from H.E.R., Marc Rebillet, Sevyn Streeter, Tig Notaro and Big Freedia, and conversations with Malcolm Gladwell, Katty Kay, Stephen A. Smith, Mark Cuban, Condoleezza Rice, Rep. Maxine Waters, Jim Cramer, Matt James, Sophia Chang, Marcus Scribner and Dr. Anthony Fauci.</span></span></p> <p> </p> <p><span style="font-size:18px"><span style="font-family:&quot;Calibri&quot;,sans-serif">“We were stunned when the festival began as the millennial and Gen Z audience poured in,” said OZY COO and co-founder Samir Rao. “This year’s festival broke every expectation we had. OZY Fest is now the fastest-growing festival in history. Malcolm Gladwell even called it ‘the best festival of the year.’” A nice feather in the cap for the young and successful media company. With over 25 million newsletter subscribers, OZY beats all of its competition — combined.</span></span></p> <p> </p> <p><span style="font-size:18px"><span style="font-family:&quot;Calibri&quot;,sans-serif">Virtual event attendees relayed some of their favorite aspects of virtual partying, including the ability to drink without worrying about transportation, dancing like nobody’s watching (because they aren’t) and feeling free to experience emotional moments as they occur. They also note that A-list talent is getting comfortable with virtual performances and conversations because they are beginning to break news. </span></span></p> <p> </p> <p><img alt="" src="https://www.highbrowmagazine.com/sites/default/files/2festival_marlon_giles_-_wikimedia.jpg" style="height:450px; width:600px" typeof="foaf:Image" /></p> <p> </p> <p><span style="font-size:18px"><span style="font-family:&quot;Calibri&quot;,sans-serif">At OZY Fest, Dr. Fauci revealed that we are just a few years away from an HIV vaccine, Mark Cuban set the record straight that he will not be running for office, Condoleezza Rice surprised the crowd when she disclosed that Trump got more things right than many people realize, and H.E.R. divulged that she, Zendaya and Kehlani almost formed a supergroup years ago.</span></span></p> <p> </p> <p><span style="font-size:18px"><span style="font-family:&quot;Calibri&quot;,sans-serif">“We at OZY have always been passionate about up-and-comers, we call them New + Next,” stated OZY CEO and co-founder, and host of the Carlos Watson Show, Carlos Watson. “That said, we are hosting the biggest celebrities on the planet. Matthew McConaughey, Saweetie, Neil deGrasse Tyson, Priyanka Chopra, Reggie Watts, Andrew Yang, Ava DuVernay, Finneas and so many more have graciously agreed to join me for great, virtual conversation.”</span></span></p> <p> </p> <p><span style="font-size:18px"><span style="font-family:&quot;Calibri&quot;,sans-serif">Are virtual festivals here to stay? Many say yes, but only time will tell. Perhaps a hybrid solution is ahead of us when the world reopens and we can attend live events in person again. With virtual audiences showing up en masse, it is hard to imagine live events abandoning all virtual plans.</span></span></p> <p> </p> <p><span style="font-size:18px"><span style="font-family:&quot;Calibri&quot;,sans-serif"><strong>© 2021 </strong><a href="https://www.brandpointcontent.com/article/37093/are-virtual-festivals-the-future-" style="color:#0563c1; text-decoration:underline"><strong>Brandpoint</strong></a><strong> – Published with permission.</strong></span></span></p> <p> </p> <p><span style="font-size:18px"><span style="font-family:&quot;Calibri&quot;,sans-serif"><strong>Highbrow Magazine</strong></span></span></p> <p> </p> <p><span style="font-size:18px"><span style="font-family:&quot;Calibri&quot;,sans-serif"><strong>Image Sources:</strong></span></span></p> <p><span style="font-size:18px"><span style="font-family:&quot;Calibri&quot;,sans-serif"><em>--Brandpoint</em></span></span></p> <p><span style="font-size:18px"><span style="font-family:&quot;Calibri&quot;,sans-serif"><em>--Kris Krug (</em><a href="https://www.flickr.com/photos/49503002894@N01/5540685016" style="color:#0563c1; text-decoration:underline"><em>Flickr</em></a><em>, Creative Commons)</em></span></span></p> <p><span style="font-size:18px"><span style="font-family:&quot;Calibri&quot;,sans-serif"><em>--Marlon Giles (</em><a href="https://commons.wikimedia.org/wiki/File:Sixth_street_during_SXSW_Austin.JPG" style="color:#0563c1; text-decoration:underline"><em>Wikimedia</em></a><em>, Creative Commons)</em></span></span></p> </div></div></div><div class="field field-name-field-tags field-type-taxonomy-term-reference field-label-above"><div class="field-label">Tags:&nbsp;</div><div class="field-items"><div class="field-item even" rel="dc:subject"><a href="/ozy-fest" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">ozy fest</a></div><div class="field-item odd" rel="dc:subject"><a href="/sxsw" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">SXSW</a></div><div class="field-item even" rel="dc:subject"><a href="/festivals" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">festivals</a></div><div class="field-item odd" rel="dc:subject"><a href="/music-festivals" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">music festivals</a></div><div class="field-item even" rel="dc:subject"><a href="/virtual-festivals" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">virtual festivals</a></div><div class="field-item odd" rel="dc:subject"><a href="/music-arenas" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">music arenas</a></div><div class="field-item even" rel="dc:subject"><a href="/concert-halls" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">concert halls</a></div><div class="field-item odd" rel="dc:subject"><a href="/covid" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">covid</a></div></div></div><div class="field field-name-field-author field-type-text field-label-hidden"><div class="field-items"><div class="field-item even">BPT</div></div></div><div class="field field-name-field-pop field-type-list-boolean field-label-above"><div class="field-label">Popular:&nbsp;</div><div class="field-items"><div class="field-item even">not popular</div></div></div><div class="field field-name-field-bot field-type-list-boolean field-label-above"><div class="field-label">Bottom Slider:&nbsp;</div><div class="field-items"><div class="field-item even">Out Slider</div></div></div> Wed, 11 Aug 2021 23:09:44 +0000 tara 10563 at https://www.highbrowmagazine.com https://www.highbrowmagazine.com/12463-are-virtual-festivals-future#comments