social media

#IHeartPresidentialElections: Obama, Romney and the Social Media War

Loren DiBlasi

Once again, the Obama campaign has done a great job of engaging voters through the two most popular social media platforms, Facebook and Twitter, with Romney right on his tails. Ironically, the candidates’ official sites appear to be nearly identical to each other; loaded with pictures, facts, and links for visitors to click if they happen to be feeling generous, they seem more like personal blogs than campaign sites. This sort of behind-the-scenes, intimate approach works well for both candidates. President Obama’s Twitter account, for example, often feels like an extension of his own diary. 

Study Shows Higher Rates of Social Media, Mobile Technology Use Amongst Hispanic-Americans

Kristian Ramos

A new report from NDN highlights how society as a whole, and Hispanics specifically, are increasingly using mobile media to connect to the issues they care about. The report ties the demographic rise of Hispanics with the rise in the community’s increased use of mobile media technologies.

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