McDonald’s might have taken off in France years ago, but it was the introduction of something even more casual that has the trendiest of Parisians talking today. Within the past year, something very American has been stirring on the streets of Paris. In a land that very recently was at the forefront of declaring that American food was nothing more than grease and a lack of imagination, suddenly, there is no greater praise for food amongst the young Parisians than “très Brooklyn,” a term that has come to symbolize something particularly cool and of high quality, not in spite of but because of its informality and creativity.