publishing world

The Pros and Cons of Digital Publishing

Gerry LaFemina

One of the ongoing themes in the variety of AWP Conference panels that focused on the future of publishing this year had to do with the role of technology in the marketing of books, and how much of that marketing must be done by the writers themselves.  Time and again agents, publishers, and editors emphasized the symbiotic technological relationship between publisher and author. Synced Facebook and Twitter campaigns, the use of Goodreads as a forum to cultivate readership, book/author websites and blogs all play into promoting a book.

How the Publishing World Acclimated to the Digital Revolution (Part 1)

Gerry LaFemina

Like the record industry before it, the publishing industry is changing dramatically.  Of the Big Seven publishers (Random House, HarperCollins, MacMillan, Penguin, Simon & Schuster, Hachette Book Group (Little, Brown & Co, et al), and Scholastic), six of them–all but Scholastic– have proven to be too big to change their business strategy in a rapidly changing marketplace. The culprit was a combination of the predatory sales practices of online retailers (particularly and changes in the media (MP3s in the case of the music industry; ebooks in the case of the book industry).

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