Only three weeks ago, the president spoke at a high school in the heart of the Latino part of town. The hugely popular Mexican rock band Maná also played. More than 11,000 people showed up, some waiting five hours in the near 100-degree heat to get in. Mitt Romney won’t be able to match that enthusiasm among Nevada’s Latinos. But David Damore at UNLV says if Romney can peel away just 10 percent of Hispanic voters, that could make the difference in who wins Nevada. 

They may well be the future of their parties — Rubio, the Cuban-American Republican, is 41; Castro, the Mexican-American Democrat, 37. In their speeches — hyped relentlessly before and after the fact — they drew on stories of their immigrant families. This is the reality of the magic act we saw: Both parties are trying to claim the hearts of Latino voters. This is the deception behind the magic: Both parties are breaking Latino hearts when it comes to immigration.

The longevity gap between “two Americas” has widened since 1990, says a new study. One America is mostly white and well educated, and the other is ethnic or undereducated  and dying about a decade sooner than their more affluent counterparts. The gap between college-educated whites and African Americans who did not complete high school is “simply unbelievable,” stated S. Jay Olshansky, lead author of the extensive new analysis published in the August issue of the prestigious health policy journal Health Affairs. 

A new report from NDN highlights how society as a whole, and Hispanics specifically, are increasingly using mobile media to connect to the issues they care about. The report ties the demographic rise of Hispanics with the rise in the community’s increased use of mobile media technologies.

An influx of Mexican immigrants in recent years has swelled Texas’ Hispanic population by a third and, in the process, changed the Lone Star State’s musical tastes, supplanting Tejano with Norteño–a regional Mexican genre with modern lyrics and a younger fan base. That demographic shift has prompted music industry impresarios to buy up radio stations to cater to the swelling ranks of Norteño fans as the Tejano fan base has dwindled.